My nephew in Buffalo NY has always driven Chevy's and Dodges. I've been preaching the quality of Toyotas for years. He got ahold of me yesterday to ask my opinion on a 2011 Tacoma he was looking at. He said he was fed up with the shitty quality of Chevys and Dodges (finally) and was looking at a Tacoma. I think I finally convinced him to go Toyota. Now if I could only convince my Ford loving youngest son!