Realistic price?

Discussion in '2016 + Toyota Tacoma' started by k_h_d, Nov 3, 2018.

  1. k_h_d

    k_h_d Member

    What’s a realistic discount to work for when buying a new Tacoma? Is 10% off MSRP doable? Just bought a Porsche and made it to 9% off but higher end cars may have more wiggle room. Probably could have gone more but I wanted the car sooner than later...

    Please share the deals you have worked out.
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  3. n7narcosis

    n7narcosis Well-Known Member

    Tacos are Toyota's best selling vehicle from where I'm from. Getting 10% off MSRP might be a tough challenge.

    Dealers typically profit 4-5K from each MSRP sale, so you'll be hard pressed to get more without some form of manufacturer incentive that helps lower the dealer cost. Since Tacos are so popular and they're moving, no incentives are likely to occur.

    I knew what truck and trim I wanted, knew what the profit margin was on the Tacoma, and was willing to offer $500 profit to the dealership for the sale. I put the offer out to 4\5 dealerships, and one eventually took me up on the offer. Happy and easy sale for both parties. The sales guy was 1 sale away from employee of the month so he was happy to take it.
    mcodyv and kp.taco like this.
  4. TacoRick

    TacoRick Well-Known Member

    I was able to get mine at the dealer invoice price, which was roughly 3,000 dollars less than sticker. You can probably find the invoice list online.
    OR17TRD and B-Man like this.
  5. 1luv45

    1luv45 Well-Known Member

    I got my 18 dcsb sport for around invoice as well plus a few dealer add-ons that I wanted.
    OR17TRD likes this.
  6. OP

    k_h_d Member

    Any links to reliable invoice pricing? I found a thread about it but I dont think it’s been updated to 2018 or 19 prices.

    Would like know what dealer cost is for packages and options are also.
  7. sjoh527

    sjoh527 Well-Known Member

    I just ordered my TRD OR at dealer cost. And Novembers incentive is $750. I won't be doing the actual buying until next month so I'm hoping the incentive is the same or better. Saved roughly 3 to 4 k.
    OR17TRD and B-Man like this.
  8. B-Man

    B-Man Well-Known Member

  9. 1luv45

    1luv45 Well-Known Member

    Let me also add that I don't really shop based on invoice pricing, I shop based on out the door pricing because you know how dealers can be with all the additional bs when its time to sign those papers. So I figure if you can get an out the door price around the msrp of the truck then thats a pretty decent deal.
    OR17TRD likes this.
  10. oconnor

    oconnor Active Member

    Yes. End of year, 10% is doable. On a '19 it would be pretty difficult I'd think.
    OR17TRD likes this.
  11. mcklovin77

    mcklovin77 Well-Known Member

    I got mine for 1500$ off. That's all I could get with my dealer. 33k for a new trd off road access cab.(with extra addons)
    B-Man and OR17TRD like this.
  12. 2018TuRD

    2018TuRD Well-Known Member

    I got my 18 trd or...double cab short bed with 5 miles on it....for $32k....might not be a fair assessment as I used to work at the dealership and the owner loves me...
    Lil G and B-Man like this.
  13. Lil G

    Lil G Well-Known Member

    I bought mine for around the same price. But I know the dealership.
    2018TuRD likes this.
  14. smccombs

    smccombs Member

    A loaded off road double cab long bed will run 36-38 dependent on location and then taxes if applicable.
  15. OR17TRD

    OR17TRD Well-Known Member

    I’ve seen MSRP on the 2019 as high as $43k for DCLB OR tech and premium pkgs
    smccombs and Lil G like this.
  16. Lil G

    Lil G Well-Known Member

    43 is a lot of change!!!!! I honestly couldn’t pull that off. I’m a regular guy with a regular job
    kp.taco and OR17TRD like this.

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