Auto Writers Gush Over New Ford Ranger

Ford made a huge marketing error abandoning the small truck market and Toyota exploited it. Good.

Someone mentioned the reintroduction of Ranger will motivate Toyota. Ford's ace in the hole will be its commercial truck branch. Pool units for upfitters, relationships with municipalities. No one does that end of the business like Ford.

Daimler spent huge amounts of money developing the new US van market with Sprinter. Ford smiled patiently and then brought over Transit. And supported it with their pool program which Dodge and Freightliner never had.

Result? Instant market share.
 
Drove a 2018 Ford with eco boost for 2 weeks. The truck's engine would turn off at stop lights and turn back on when you hit the gas pedal. Very annoying, it was a company truck they gave me. I traded it back for my 2016 Dodge ram hemi.
 
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I just went to the Ford site and “built” a model with equivalent options to my 2018 TRD OR Tacoma with premium and tech packages. The Ranger would cost about 3k more it looks like.
I’m still interested to see how they sell and stack up. Toyota needs healthy competition.
 
Bogunn said:
I just went to the Ford site and “built” a model with equivalent options to my 2018 TRD OR Tacoma with premium and tech packages. The Ranger would cost about 3k more it looks like.
I’m still interested to see how they sell and stack up. Toyota needs healthy competition.
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I'm with ya,... I really am pushing my buddy to go get an Fx4 Ranger so we can go play. Haha!

I got too good of a deal on my Sport to try and compare pricing but it wouldn't change my mind anyway... no manual options... haha

I really want to play with one but I'll never own one...
 
Crawdad said:
I'm with ya,... I really am pushing my buddy to go get an Fx4 Ranger so we can go play. Haha!

I got too good of a deal on my Sport to try and compare pricing but it wouldn't change my mind anyway... no manual options... haha

I really want to play with one but I'll never own one...
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I wanna test drive and play with one too. I’ll stick with my Yota though.
 
Series6 said:
I've scanned the net and can't find an article discussing the advantages of the 2 piece plug. Anyone know about that?

Everything I see talks about either how to remove them without breaking them or how they break.
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The advantage is the consumer has he or her head in a barrel when the technician has all of them break and it takes 6 hours to change instead of 2 hours. The shop and shop technician make a ton of money for a piss poor design. The advantage would be were getting screwed out of money. IMO
 
Tacoma Dad said:
Well the new Ranger is out and the automotive press is hyper ventilating. About what exactly? Am I the only one who is shocked at the dated, plain, pedestrian styling? Hearing quotes like "Ford Raises the Bar Too High", "The Ranger Wallops the Competition", "Ranger gives leader Tacoma a Beatdown", "A Whole New Ballgame"...and watched a couple of Fast Lane Truck vids and this is it? This is what Ford loyalists have been waiting 4 years for? With the circa 80's melted look and essentially a warmed over global version of what the rest of the civilized world already has with required U.S. safety requirement features and interior appointments sought after by the American market, why the excitement? Is it the cheap, generic hard plastic interior? Is it the 23 MPG combined? Or is it the high price and the small center console? The slam-down tailgate? Or the little infotainment screen? The elimination of the manual? The one engine 2.3 Ecoboost? The thin paint and crude metalwork? Sorry, I just don't get it.

After seeing all of this marketing drama unfold over the last few weeks, I appreciate my Tacoma that much more. Maybe Nissan's worried but I suspect the boys and girls over at Toyota are smiling.

Tacoma Dad
2017 Super White TRD Sport 4x4
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Is it Ridge-Line enough for Consumer Reports though, that will be the real test.
 
Kinda looks like they bought all the 2015 Tacoma grilles and stuck it on a Colorado ! No thanx ill keep my '16 Taco . Its got enough gears ,Screenshot_2018-12-26-13-12-44~2.png they picked a good color anyway
 
I strayed away from Toyota trucks once.. purchased a 2011 GMC Canyon 2.9 l WT 2wd. At 102k... the rear end is making noise and the check engine light pops on once and awhile. My Tundra and Tacoma were problem free way past 200k miles... even with rusty frames. Sorry Ford.. Not interested!!
 
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