That my friend I disagree with, as I was in Parker where they were testing and tuning back in 2011. They had 5 options of shocks on the test trucks. Also, the Baja does have computer mods, tranny mods including the shift actuator, TRD exhaust, wheels and tires, and several other things that the off road does not, not just the stickers. While I fully admit the shocks and wheels are the expensive part of the package for looks and handling, the extra power and shifting alone is worth the upgrade in my opinion, especially because I tow and use it as a chase truck. If I were to build and buy the upgrades, you are looking at 16 hours of labor alone, and at factory rates that is $1400. When they went to Fox in 2016, that was one of the suggestions we had, as while bilsteins were slightly more expensive ($55) fox has a better rebound control and better cooling, but no warranty after 12 months. Toyota did not want to add the reservoirs and tuning ability of the foxes, because stupid people would try to be experts and adjust them. I think I still have pics of that day at Parker if you want me to dig them up...