I’m not a truck guy and in a tight spot at work (I work for an ad agency that works for Toyota but a newbie). I’ve been assigned the task of explaining all the reasons why Tacoma owners picked a new Tacoma over other choices — especially in “truck countries” like Texas, and OK — although I'm thinking there isn't much difference where you live. As a New Yorker, don’t want to mess this up. I’m responsible for the real reasons real people pick Tacoma and not the reasons corporate people think. I've got to share what I learned in a meeting and look like I know what I'm talking about. So I figured why not ask. (Mods) Is this kind of think O.K. or is it not cool? Just trying to be smart, you know? Not selling anything. Apologies if this is out of line. I asked the same of Tundra owners and they were awesome helping out. Thx all!