Do your research. Key parameters to note. Particle size and percentage, backflow valve, bypass valve, dirt capacity. These are critical factors for filters.
The best filters are the following, no particular order. WIX, ACDelco, Bosch. Be aware WIX makes many filters under different brands. NAPA is a WIX made filter. Champion is another manufacturer of oil filters.
There are many brands on par or slightly below those 3. The reality is very simple. FOLLOW the oil change interval for your ride and change the filter every time you change the oil. Then using the worst filter with minimum impact is possible.